Following the opening of its first U.S. location and a new flagship in South Korea this summer, Chinese retailer Pop Mart has planted its flag down under.
The purveyor of original “art toys” opened its first full-line brick-and-mortar store in Australia this week at Chadstone — The Fashion Capital in Melbourne. The permanent location follows the success of a pop-up store, five Robo Shops, and an official digital storefront in the region.
New offerings for sale at the Melbourne location include SKULLPANDA’s The Mare of Animal series, Harry Potter and the Chamber of Secrets series, and HACIPUPU The Kindergarten Day series. Exclusive, limited-edition products for sale include a SKULLPANDA Dark Maid Figurine and a Baby MOLLY Banana Princess Figurine.
The new store was designed with a built-in photo op for customers inspired by Hosier Lane, the graffiti landmark in Melbourne.
Since launching in 2010, Pop Mart has grown to operate more than 350 retail locations across 23 countries that offer toys and collectibles designed “to light up passion and bring joy” to families everywhere.
Beyond its full-line physical stores, Pop Mart also operates more than 1,800 Robo Shop vending machines. The company’s original brands, including Molly, Dimoo, SKULLPANDA, and The Monsters are available in numerous configurations, including blind boxes. Pop Mart also maintains licensing partnerships with Disney, Warner Bros., and others.
