Pop Pop Hair Surprise! is the Latest Collectible from the Makers of L.O.L. Surprise!

MGA Entertainment Inc. (MGAE) launched its latest collectible line this week: Pop Pop Hair Surprise!

From the makers of L.O.L. Surprise!, the new collection includes more than 25 Pop Pets across four themes — Girly Q’s, Disco ‘Dos, Pretty in Punks, and Bed Heads. Ultra-rare twins, Hair Kate & Brushly, and the ultra-rare Pop Roller, Cali Clipper, are also included.

“I have never had so much fun in toy business — I finally got my afro back,” says Isaac Larian, CEO and founder of MGA Entertainment (pictured top). “The great MGAE creative team has done it again. This is what the toy business needs.”

Each 3-in-1 Pop Pop Hair Surprise! includes characters with brushable, styleable hair in a variety of colors and types, such as curly, two-tone, and ombre, along with accessories for multiple play options, including wear-and-share items.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.