In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with author, inventor, and public speaker Deej Johnson about all things creative.

Johnson, who recently appeared at Toy Fair New York’s Creative Factor, co-authored a new book entitled The Snakes & Ladders Of Creative Thinking: Have More Ideas For Board Games, Improve Them & Get Them Ready To Pitch with Mojo Nation co-founder Billy Langsworthy.

On the podcast, Albritton delves into Johnson’s backstory, which includes a Rube Goldberg machine. The discussion includes insight into Johnson’s work with brands and how he uses language to target the customers’ needs and help sell product. Additionally, the duo discusses the nuances of writing game rules that are both thorough and concise.

Part of the Adventure Media and Events Podcast Network, the “Power Kid Podcast” presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries.The Adventure Media and Events Podcast Network is now available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.