Precious Moments Family of Companies Inc. seeks to expand its growth and tapped John Plys, an experienced toy and gift industry executive as CEO. Plys has 15 years of experience leading toy, gift, and novelty companies and has a proven track record of delivering sales growth and profits, driving economic value to shareholders, and developing international and domestic marketplace strategies.
“I am honored to be able to join the team that has created this heritage brand and am invigorated by the multitude of opportunities that lie ahead,” Plys says. “The incredibly high brand recognition, combined with a fiercely loyal existing customer base and a recent focus on taking steps to make the brand even more valuable for new customers, perfectly positions Precious Moments for strong growth. I am excited to roll up my sleeves and get to work with the dedicated and talented Precious Moments teams in Chicago and Carthage.”
“John has expertise in everything from product design and brand development to sourcing, negotiation, and sales growth,” says Don Butcher, president of Precious Moments, “His perfect mix of leadership, experience, drive, and enthusiasm will help us achieve our aggressive growth goals.”
Plys joins the company from Alex Global Products where he served as chief sourcing and operations officer. He previously held executive roles at Ty. Inc., MJ Holding Inc., and Jay Foods/Borden Snack Food Co.