John Plys joins Precious Moments as its new CEO. | Source: Precious Moments/The Toy Book

Precious Moments Family of Companies Inc. seeks to expand its growth and tapped John Plys, an experienced toy and gift industry executive as CEO. Plys has 15 years of experience leading toy, gift, and novelty companies and has a proven track record of delivering sales growth and profits, driving economic value to shareholders, and developing international and domestic marketplace strategies. 

“I am honored to be able to join the team that has created this heritage brand and am invigorated by the multitude of opportunities that lie ahead,” Plys says. “The incredibly high brand recognition, combined with a fiercely loyal existing customer base and a recent focus on taking steps to make the brand even more valuable for new customers, perfectly positions Precious Moments for strong growth. I am excited to roll up my sleeves and get to work with the dedicated and talented Precious Moments teams in Chicago and Carthage.”

Related: Cyber Group Studios Developing ‘Precious Moments’ Animated Series, Holiday Specials

“John has expertise in everything from product design and brand development to sourcing, negotiation, and sales growth,” says Don Butcher, president of Precious Moments, “His perfect mix of leadership, experience, drive, and enthusiasm will help us achieve our aggressive growth goals.” 

Plys joins the company from Alex Global Products where he served as chief sourcing and operations officer. He previously held executive roles at Ty. Inc., MJ Holding Inc., and Jay Foods/Borden Snack Food Co.

About the author

Annabelle Canela

Annabelle Canela

Annabelle Canela was an editorial assistant at The Pop Insider, The Toy Insider, and The Toy Book. When she’s not writing about her favorite toys and fandoms, she loves creating poetry, taking her puppy to the park, and chefing up new creations in her Brooklyn kitchen. You can usually catch her reading Spider-Man comic books on the subway or eating dim sum in Chinatown. This New York City native has traveled all over the Caribbean, including to her family’s home country of Dominican Republic. Naturally, she does it all por mi gente.

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