Teenage Mutant Ninja Turtles are back in action with a new movie and tons of toys.
Evolution has been at the heart of the Teenage Mutant Ninja Turtles (TMNT) franchise since its debut in 1984.
Perhaps “mutation” is a more appropriate word to describe how the brand, rooted in the tale of four anthropomorphic turtle brothers — Leonardo, Michelangelo, Donatello, and Raphael — cycles through reinvention every few years to welcome a new generation into the battle against Shredder and his evil Foot Clan.
From its humble beginnings as an independent comic book from creators Kevin Eastman and Peter Laird to this summer’s animated feature film, Teenage Mutant Ninja Turtles: Mutant Mayhem, the property has spawned countless toys, games, and other consumer products that have generated billions in sales.
This year, Paramount Consumer Products & Experiences has developed a robust consumer products program that celebrates all eras of the TMNT across multiple categories, including toys, games, puzzles, video games, novelty items, collectibles, fashion, and more.
“Playmates Toys has developed a gorgeous line of
Dion Vlachos, Executive Vice President, Licensing and Retail,
action figures, playsets, vehicles, and more.
Their innovation and modeling are absolutely fantastic and it has been fun to play into the unique personality
attributes of each Turtle and lean into their
true teenage strengths.”
Consumer Products & Experiences, Paramount
Master toy partner Playmates Toys has been with the franchise since 1987 and is leading the charge with a mix of movie- and retro-inspired toys.
Additional licensing partners include Moose Toys, The Loyal Subjects, Funrise, Super7, NECA, Funko, Jada Toys, TOMY, Mattel, and others.
Visit Paramount at Licensing Expo in booth No. O180.
Teenage Mutant Ninja Turtles Original Classic Giant Turtles (Playmates Toys)
Ages: 4+ | MSRP: $24.99 | Available: Now
Collect the Teenage Mutant Ninja Turtles in their original designs from 1989, complete with their signature accessories. These oversized figures each stand at a foot tall and feature articulated arms, legs, and heads.
TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM PIZZA FIRE VAN (Playmates Toys)
Ages: 4+ | MSRP: $39.99 | Available: Now
Inspired by the vehicle’s appearance in the upcoming movie Teenage Mutant Ninja Turtles: Mutant Mayhem, this pizza van vehicle fits figures of all four Turtles and Splinter inside. Plus, it features a built-in pizza launcher that electronically fires up to eight pizza pies.
Teenage Mutant Ninja Turtles Akedo (Moose Toys)
Ages: 6+ | MSRP: $34.99 (Arena) $14.99 (Versus Pack) | Available: July 2023
The first licensed segment for the action-packed Akedo brand is Nickelodeon’s Teenage Mutant Ninja Turtles, featuring the popular characters from the animated series and this summer’s Teenage Mutant Nina Turtles: Mutant Mayhem. Akedo’s Teenage Mutant Ninja Turtles Arena provides the perfect venue for an epic matchup between the two included exclusive characters — Leonardo with an exclusive fighting style and the evil Shredder. More than 35 exclusive Teenage Mutant Ninja Turtles sound effects enhance the action between these two longtime enemies, giving players a front-row experience to the sights and sounds of this epic match-up.
Akedo Teenage Mutant Ninja Turtles Versus Packs include everything needed to battle right out of the box. Each of the four versus packs includes one Ninja Turtle equipped with his ninja-style weapon, one evil mutant villain and two Teenage Mutant Ninja Turtles-styled battle controllers to activate the dynamic battle action.
TEENAGE MUTANT NINJA TURTLES BST AXN WAVE 4 (The Loyal Subjects)
Ages: 8+ | MSRP: $21.99 | Available: Now
The fourth wave of BST AXN characters includes 1:15-scale figures with several hand grips, 31 points of articulation, and signature accessories. This comic-inspired wave introduces April O’Neill with orange boots and a yellow jumpsuit; two variants of Casey Jones, one in color and one in monochrome; Rocksteady Street Thug; and a purple metallic Krang with Walker. Each figure comes with accessories including exchangeable hands, heads, weapons, and more.
Teenage Mutant Ninja Turtles (Mirage Comics) 7-inch Scale Foot Enforcer Action Figure (NECA)
Ages: 14+ | MSRP: $39.99 | Available: September 2023
The most skilled of the Foot Clan’s ninjas, the Enforcers are mysterious and menacing. These well-armed warriors form the Shredder’s inner guard and carry out his most lethal orders. This Foot Enforcer action figure stands approximately 7 inches tall and includes three-section staff, ninjato, butterfly sword, naginata, and 4 sets of interchangeable hands. It comes in special comic-book-themed window box packaging illustrated by Kevin Eastman. Based on the original Eastman & Laird Teenage Mutant Ninja Turtles comic books from Mirage Studios.
A version of this article was originally published in the 2023 Licensing & Entertainment Issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
