This November, Radio Flyer will open its first retail storefront, 106 years after the company invented the original Little Red Wagon.

Located at the Woodfield Mall in Schaumburg, Illinois, the store will carry the full line of Radio Flyer products along with more than 60 new items that will be available exclusively in-store.

When my grandpa built the first Radio Flyer wagon 106 years ago in his Chicago garage, he always dreamed of creating a space for families to experience the joy of the Radio Flyer brand. I am overjoyed to open our first store and let our customers experience all that we have to offer, whether it’s a kid looking for their first tricycle or a kid at heart looking for their first electric bike.”
Robert Pasin
Robert Pasin, Chief Wagon Officer at Radio Flyer

The store will also feature a test track where kids can test go-karts, scooters, and other rides; a Flyer bike shop where kids and adults can test electric bikes; and a service shop where adults can bring Radio Flyer bikes and other products to be fixed.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.