Rainbow Designs Debuts All-New Peanuts Plush Collections

WildBrain CPLG brokered a new deal for Rainbow Designs to produce Peanuts plush. This marks a return to Rainbow for the iconic brand, which celebrates its 70th anniversary this year.

Under the new agreement, Rainbow will issue two new collections based on Charles M Schulz’s iconic Snoopy and Woodstock characters.

The “Everyone Loves Snoopy” plush gift collection features traditional takes on Snoop and Woodstock for kids of all ages. The “My First Snoopy” collection is designed for babies and younger kids with a focus on encouraging sensory play and early development. The collection includes comfort blankets, rattles, plush, and other cuddly toys.

“Plush has always been a key category for the Peanuts brand, with Snoopy plush often serving as children’s introduction to the brand,” says Tara Botwick, senior director, territory management EMEA for Peanuts Worldwide. “Rainbow Designs understands the importance of this connection and has a legacy of working with classic characters, which makes them an excellent fit for Peanuts.”

The new Peanuts collections from Rainbow will be available beginning this fall.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.