WildBrain CPLG brokered a new deal for Rainbow Designs to produce Peanuts plush. This marks a return to Rainbow for the iconic brand, which celebrates its 70th anniversary this year.

Under the new agreement, Rainbow will issue two new collections based on Charles M Schulz’s iconic Snoopy and Woodstock characters.

The “Everyone Loves Snoopy” plush gift collection features traditional takes on Snoop and Woodstock for kids of all ages. The “My First Snoopy” collection is designed for babies and younger kids with a focus on encouraging sensory play and early development. The collection includes comfort blankets, rattles, plush, and other cuddly toys.

Rainbow Designs Snoopy

“Plush has always been a key category for the Peanuts brand, with Snoopy plush often serving as children’s introduction to the brand,” says Tara Botwick, senior director, territory management EMEA for Peanuts Worldwide. “Rainbow Designs understands the importance of this connection and has a legacy of working with classic characters, which makes them an excellent fit for Peanuts.”

The new Peanuts collections from Rainbow will be available beginning this fall.