A new take on the unboxing trend, kids ages 5 and up can unwind the yarn ball to uncover 12 surprises, including DIY accessories, a sticker sheet, button charms and a plush Ravel Tales character. Each layer of yarn has a purpose, and kids can use it for different activities, such as creating friendship bracelets or turning it into a Ravel Tales pet bed. Kids can share their crafty creations with the hashtag #TheUnravellers on social media.
“We knew we wanted to create a collectible that incorporated the unboxing experience into its play patterns to create a product with almost zero waste,” says Rick Mershon, senior vice president of sales and marketing. “Once kids have fully unraveled, each piece becomes a new creation. We brought together the fun of unboxing with DIY, crafting collectibles, and plush to create a world of opportunities with the Ravel Tales.”