Andy Wiseman

In this year’s final episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Andy Wiseman, founder and CEO of RedwoodVentures.

Wiseman was recruited into the toy industry following a successful run at Pure Fishing, home to some of the most well-known brands in fishing tackle. At MGA Entertainment (MGAE), Wiseman played a part in the expansion of the Bratz line, after which he joined Cepia to pioneer the U.S. launch of ZhuZhu Pets. In 2010, Wiseman founded RedwoodVentures, which has grown into a powerhouse known for speed and innovation, with distribution of its toys across 65 countries.

In the episode, Albritton and Wiseman discuss how relocating to Bentonville, Arkansas — home to Walmart — opened many doors. Additionally, they discuss the challenges of creating and marketing the IDO3D 3D writing system, and Wiseman details his personal product philosophy: Meaningful, Believable, Ownable, Sustainable (MBOS).

RedwoodVentures’ Foodie Surprise collection is featured in the Toy Insider‘s Holiday Gift Guide in one of this year’s top toy trend areas: Layers of Fun.

Part of the Adventure Media and Events Podcast Network, the “Power Kid Podcast” presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. A new season will kick off in January.

The Adventure Media and Events Podcast Network is now available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube