Wiseman was recruited into the toy industry following a successful run at Pure Fishing, home to some of the most well-known brands in fishing tackle. At MGA Entertainment (MGAE), Wiseman played a part in the expansion of the Bratz line, after which he joined Cepia to pioneer the U.S. launch of ZhuZhu Pets. In 2010, Wiseman founded RedwoodVentures, which has grown into a powerhouse known for speed and innovation, with distribution of its toys across 65 countries.
In the episode, Albritton and Wiseman discuss how relocating to Bentonville, Arkansas — home to Walmart — opened many doors. Additionally, they discuss the challenges of creating and marketing the IDO3D 3D writing system, and Wiseman details his personal product philosophy: Meaningful, Believable, Ownable, Sustainable (MBOS).
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.