RedwoodVentures, OLO Industries Introduce Smooshy Mushy Ultra Range

Source: RedwoodVentures/The Toy Book

The popular line of Smooshy Mushy collectibles is expanding.

RedwoodVentures Ltd., in partnership with OLO Industries LLC, introduces Smooshy Mushy Ultra, a new line extension that features ultra-rare squishable, collectible toys. The new styles include metallic colors and graffiti-style details.

“Our Smooshy Mushy fans have asked and we’ve listened to not only bring back ultra-rare characters but highlight them in their own fun series,” says Gary King, CEO of RedwoodVentures. “Smooshy Mushy Ultra is a direct response and ‘thank you’ to the loyal #SmooshySquad that continues to demonstrate their joy and excitement for the Smooshy Mushy line.”

The first collection of eight characters will be released under Smooshy Mushy Ultra Metalix branding at Target and other retailers next month.

Earlier this summer, RedwoodVentures and OLO Industries revealed plans to collaborate on the release of GoGo Gachas.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.