Reesee Entertainment, a branding company focused on family entertainment, has been selected to oversee Guru Studio’s licensing and merchandising teams for their animated preschool series, True and the Rainbow Kingdom in China.
Under this new partnership, Reesee Entertainment will manage different sectors of the company such as publishing, games, accessories, apparel, and more, in addition to broadcast television and digital media platforms.
“True and the Rainbow Kingdom continues to be a top-performing preschool property around the world,” says Corey Caplan, Senior Director of International Sales, Guru Studio. “We’re looking forward to working with the experienced and talented team at Reesee to build a successful media and licensing program in China.”
The series will premiere on Alibaba Group’s Youku streaming platforms this fall. A licensing program and more broadcast partnerships are currently in the works.
True and the Rainbow Kingdom has enjoyed billions of views worldwide on platforms including YouTube, Netflix, CBC Kids, Tiny Pop, Gloob, and Clan TV. The series has also been featured in toy lines by United Smile and has achieved global success.
