As the merger deal to combine CBS and Viacom continues, the companies are making senior leadership appointments across what will be known as ViacomCBS when the deal formally closes in early December. Today, the companies revealed the executive lineup that will lead revenue lines for ViacomCBS upon closing.
“These appointments mark an important step in the integration of CBS and Viacom,” says Bob Bakish, president and CEO, Viacom, who will serve as president and CEO of ViacomCBS upon close. “The seasoned executives we announced today will capitalize on ViacomCBS’ must-watch programming, iconic library, and franchises, as well as its global production capacity to drive important new distribution, content licensing and advertising opportunities all over the world.”
ViacomCBS’ leaders across revenue lines:
Jo Ann Ross, president and chief advertising revenue officer, CBS, will serve as president and chief advertising revenue officer, ViacomCBS domestic advertising sales.
John Halley, executive vice president and chief operating officer, ad solutions, Viacom, will serve as COO, advertising revenue, and executive vice president, advanced marketing solutions, reporting to Ross.
Ray Hopkins, president of television networks distribution, CBS, will serve as president, U.S. network distribution, ViacomCBS.
Armando Nuñez, president and CEO, CBS Global Distribution Group, and chief content licensing officer, CBS, will serve as chairman, global distribution and chief content licensing officer, ViacomCBS.
Dan Cohen, president of worldwide home entertainment & television distribution, Paramount, will serve as president, global content licensing, ViacomCBS, reporting to Nuñez.
Pam Kaufman, president, Viacom/Nickelodeon Global Consumer Products, will serve as president, global consumer products, ViacomCBS.
David Lynn, president and CEO of Viacom International Media Networks, will oversee the combined company’s international media networks, including Network 10 in Australia.
As a combined company, ViacomCBS will have a portfolio that includes CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central, and Paramount Network in addition to a large IP catalog.