ViacomCBS

As the merger deal to combine CBS and Viacom continues, the companies are making senior leadership appointments across what will be known as ViacomCBS when the deal formally closes in early December. Today, the companies revealed the executive lineup that will lead revenue lines for ViacomCBS upon closing.

“These appointments mark an important step in the integration of CBS and Viacom,” says Bob Bakish, president and CEO, Viacom, who will serve as president and CEO of ViacomCBS upon close. “The seasoned executives we announced today will capitalize on ViacomCBS’ must-watch programming, iconic library, and franchises, as well as its global production capacity to drive important new distribution, content licensing and advertising opportunities all over the world.”

ViacomCBS’ leaders across revenue lines:

Jo Ann Ross, president and chief advertising revenue officer, CBS, will serve as president and chief advertising revenue officer, ViacomCBS domestic advertising sales.

John Halley, executive vice president and chief operating officer, ad solutions, Viacom, will serve as COO, advertising revenue, and executive vice president, advanced marketing solutions, reporting to Ross.

Ray Hopkins, president of television networks distribution, CBS, will serve as president, U.S. network distribution, ViacomCBS.

Armando Nuñez, president and CEO, CBS Global Distribution Group, and chief content licensing officer, CBS, will serve as chairman, global distribution and chief content licensing officer, ViacomCBS.

Dan Cohen, president of worldwide home entertainment & television distribution, Paramount, will serve as president, global content licensing, ViacomCBS, reporting to Nuñez.

Pam Kaufman, president, Viacom/Nickelodeon Global Consumer Products, will serve as president, global consumer products, ViacomCBS.

David Lynn, president and CEO of Viacom International Media Networks, will oversee the combined company’s international media networks, including Network 10 in Australia.

As a combined company, ViacomCBS will have a portfolio that includes CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central, and Paramount Network in addition to a large IP catalog.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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