Chicago-based global integrated sports marketing agency rEvolution has been crafting kid-focused activations for the likes of Spin Master and Nickelodeon for more than 10 years. Now, the company has launched a spinoff agency that will focus exclusively on marketing for youth-focused campaigns. rEv YOUTH aims to help brands engage with a younger audience, ranging from elementary age to teen.

“The rEvolution team is made up of marketing professionals crafting authentic brand campaigns that directly connect with a target audience,” says Matt Boyer, managing director of integrated services, rEvolution. “We’ve proven ourselves time and again with youth-targeted brand campaigns, whether it’s Double Dare at Clusterfest or a national 14-week PAW Patrol retail tour.”

Recent brands supported by the rEv YOUTH team include Hatchimals, Tech Deck, and PAW Patrol for Spin Master; Wiley X; Under Armor; Nickelodeon; and Electronic Arts.

The new agency will be supported by parent company rEvolution’s integrated marketing services team, including client services, creative services, media planning and buying, event and production services, and strategy and research.

Last year, rEvolution acquired the similarly-named, London-based Revolution Sports Marketing Group, and launched REV/XP, a dedicated esports marketing agency.