Robby Kanoff | Source: The Nacelle Co./The Toys That Made Us

A toy industry veteran with legendary ties to the world of wrestling action figures has died.

The Toy Book has learned that Robby Kanoff, former executive vice president of sales at Galoob Toys, died yesterday, Sept. 16, 2021.

“We lost a real legend yesterday,” says Graham Mottram, an industry vet and current sales lead at Story Time Chess.

The Philadelphia-born Kanoff began his career in the toy industry in 1978 as national sales manager at Lewis Galoob Toys. In the season three Wrestling Figures episode of The Nacelle Co.‘s The Toys That Made Us, Kanoff recalled being perhaps the youngest sales manager in the toy business at the time at age 23. His efforts to guide Galoob from an importer of toys to a maker of toys led to licensed products inspired by Universal’s The A-Team, WCW, the Spice Girls, and more alongside original brands, including Micro Machines, Baby Face Dolls, and more.

Following his departure from Galoob, Kanoff — dubbed “Jewish Lightning” for his wrestling-inspired sales tactics — was one of the founders of The Original San Francisco Toymakers and re-acquired the license to produce WCW action figures followed by a deal with Extreme Championship Wrestling for a line of ECW toys.

“Robby was a great salesman and an even better friend,” says Robert Weinberg, former executive vice president at Toys “R” Us and senior vice president of merchandising at KB Toys.

For the past 20 years, Kanoff lived in Massachusetts with his partner, Josie Persichino. Kanoff was 67.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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