Rocket Licensing has signed on to represent the kids’ book property, Little People, Big Dreams and will build a consumer products program for the brand. Little People, Big Dreams is an original series for kids that presents illustrated biographies exploring the lives of inspirational figures.
The books are intended for kids ages 3-7 and explore a range of accomplished adults including designers, artists, scientists, and activists. The series examines a diverse scope of people as subjects and celebrates historical milestones throughout the year with specific titles such as Frida Khalo on World Book Day or Nelson Mandela during Black History Month.
“Little People, Big Dreams is a unique and inspirational brand, which brings history and culture to life for the younger generation in a fun, bright, and colorful way”, says Charlie Donaldson, joint managing director at Rocket Licensing. “We’re really looking forward to bringing the property into the homes and lives of children across a wide range of consumer products.”
Rocket Licensing will be discussing the brand with licensees across a wide range of categories and plans to create a licensing program that includes apparel, dress-up, games, puzzles, publishing, stationery, and more. Additionally, a new style guide will be available for licensing partners featuring illustrations from the series.
Planned titles for this year include Neil Armstrong, Laverne Cox, and more. The series is published by Frances Lincoln Children’s Books, which is part of the Quarto Group and was created by Maria Isabel Sánchez Vegara. Little People, Big Dreams has sold more than 7.5 million copies worldwide and has been published in more than 35 languages.
