Source: Rocket Licensing

Floogals are mounting a new round of licensing activity.

The BAFTA and Emmy-nominated preschool series debuted on NBCUniversal’s Sprout Channel (now Universal Kids) in the U.S back in 2016 and spawned a small toy line from Just Play.

Now, with European success and a growing audience propelling the series to rank as the No. 3 show of the year on the UK’s Milkshake! in addition to the first three seasons now streaming on Amazon Prime, YouTube Kids, and Universal Kids, Rocket Licensing inked a new deal to represent the series to build out new licensing and marketing partnerships.

Rocket Licensing plans to bring the trio of curious aliens — Boomer, Fleeker, and Flo — into toys, apparel, publishing, housewares, and food items.

Just Play’s 2017 Floogals Collection | Source: The Toy Book, James Zahn

Floogals has a uniquely attractive blend of live-action and animation and its appeal can be seen in its huge success as a broadcast program, says Charlie Donaldson, joint managing director at Rocket Licensing. “We’re really excited to roll out products for this fun, bright, popular brand and so far, we have had an overwhelmingly positive response from both licensees and retailers alike.”

Floogals, which is seen in more than 50 territories worldwide, was created by Nigel Pickard, Matt Porter, and Ceri Barnes of Nevision. 130 11-minute episodes of the series were produced under a co-production agreement between Sprout, Zodiak Kids, and Nevision.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.