In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Todd Rywolt, vice president of sales at marketing at Rollplay, a leader in innovative powered ride-on toys such as the Wave Catcher.

On the show, Albritton delves into Rywolt’s origin story, which includes a 16-year run at Kenner and Hasbro, where he worked to develop toy lines for fan-favorite franchise brands including Batman, Jurassic Park, and the relaunch of Star Wars in 1995.

The conversation moves into the present-day and the unique market in which Rollplay operates. Rywolt offers insight into what retailers and consumers are looking for in a great ride-on toy, and how the company works in collaboration with top automakers — such as Mini and Porsche — to develop and design unforgettable products. Finally, Rywolt unpacks the details behind Rollplay’s ultimate product strategy: Ride, Drive, and Perform.

Part of the Adventure Media and Events Podcast Network, the “Power Kid Podcast” presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Adventure Media and Events Podcast Network is now available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.