Angry Birds

Rovio Entertainment Corporation, Finnish developer of the Angry Birds franchise, made a $3 million investment in a venture capital fund managed by Play Ventures. 

Founded in 2018 by video game entrepreneurs Harri Manninen and Henric Suuronen, Play Ventures intends to invest in 20 to 25 companies. So far, it has invested in five, and has achieved its funding goal of $30 million through a mix of investments from private parties and gaming companies.

“Our investment in Play Ventures is according to our M&A and growth strategy, and the fund offers a good seedbed for new game ideas and companies,” says Rovio CFO René Lindell.We regard Henric and Harri’s know-how in the industry as excellent, and we believe that our investment in the fund offers Rovio many interesting possibilities.”

Play Ventures looks to make early-stage investments in emerging video game companies.

Rovio recently launched Angry Birds Dream Blast, its latest mobile game. The Angry Birds Movie 2 hits theaters in August, from Rovio Animation, Columbia Pictures, and Sony Pictures Animation.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.