Source: PowerLocus/Rovio

IMG brokered a new licensing deal between Rovio and PowerLocus.

Under the new partnership, PowerLocus will release a line of kids’ headphones featuring Angry Birds designs.

“We are delighted to be able to extend our fast-growing range of children’s headphones with these new Angry Birds designs. I truly believe that partnerships like this promote quality time and fun,” says Alexander Glushkov, Co-Founder of PowerLocus. “Joining forces with Red, Chuck, Bomb and the rest of the bird gang will make listening to music even more enjoyable to children and Angry Birds fans all over the globe.”

Related: Hasbro Celebrates G.I. Joe Day with a Preview of New Action Figures Headed to Retail Later this Year

The new range includes four styles that are designed to deliver crisp, HD-quality sound with a kid-safe volume limit of 85 decibels. Each set of headphones has Bluetooth connectivity for wireless listening.

To date, Angry Birds games have been downloaded more than five billion times and now the brand continues to evolve with crossovers in Minecraft, Roblox, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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