Rubik’s Brand Ltd. Launches New Interactive Game, Rubik’s Cage

Rubik’s Brand Ltd. launched a new, interactive game based on the iconic Rubik’s Cube.

From University Games, Rubik’s Cage is a fast-paced, multiplayer game of strategy that places opponents against each other in a race to group three cubes in a row. The strategy comes when players have to decide whether to flip, twist, or turn the cage in an effort to either knock their opponent’s cubes out of place as they move closer to a win.

“We are thrilled to add this innovative game to our roster,” says Christoph Bettin, CEO, Rubik’s Brand Ltd. “We took the twist of an original Rubik’s Cube and matched it with the fast and exciting competition of the sport, and created a game for all ages and stages.”

Rubik's Cage

One of the best-selling toys since its official debut in 1980, the Rubik’s Cube will celebrate its 40th anniversary next year.

Next week, the Rubik’s Cage will take over New York City as a life-size interactive game. At the Toy Insider’s annual Sweet Sweet event, attendees will challenge each other and get a sneak peek at Rubik’s latest innovation!

Sweet Suite is hosted by Adventure Media and Events LLC, parent company of the Toy Book.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.