Source: Rubik’s Brand

Professor Ernő Rubik celebrates his 76th birthday today, July 13, and Rubik’s Brand is continuing the 40th anniversary celebration of the iconic Rubik’s Cube by educating people on how to solve it with “Adventure Every Turn.”

In an effort to make cubing possible for everyone, the Rubik’s website includes downloadable, mobile-phone friendly solution guides while the YouTube channel has been loaded with videos that will appeal to cubers of multiple skill levels.

“We quickly learned at the start of the lockdown that solving interest was at an all-time high by those choosing to occupy their time with learning a new skill, says Christoph Bettin, CEO, Rubik’s Brand. “Very quickly, the term #CubeAtHome was seen by over 17 million people on the TikTok channel, and this spread to other social media platforms with #AdventureEveryTurn hitting 2.1 million views in just one month.”

On  July 29, Netflix will debut Speedcubers, a new documentary about two speedcubing legends, Feliks Zemdegs from Australia and Max Park from the U.S. Additionally, Rubik’s ambassadors including Keaton Ellis and Jack Cai are broadcasting #FastFriday livestreams across Rubik’s social channels all summer in an effort to connect with fans and teach.

“Face-to-face events are on hold for reasons of safety and social distancing but we’ve seen phenomenal growth in digital engagement,” Bettin says. “This change in circumstance has seen a massive growth of interest in puzzles and games, together with a yearning for nostalgia. The ’80s is now a decade admired even by those too young to experience it the first time round. We will continue to celebrate during the anniversary year, when events that were hitherto ‘in-person’ may well be adapted to online experiences. You cannot beat the power of face-to-face gatherings but we look forward to providing exciting interactive alternatives.”

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.