Source: Rubik’s Brand

Professor Ernő Rubik celebrates his 76th birthday today, July 13, and Rubik’s Brand is continuing the 40th anniversary celebration of the iconic Rubik’s Cube by educating people on how to solve it with “Adventure Every Turn.”

In an effort to make cubing possible for everyone, the Rubik’s website includes downloadable, mobile-phone friendly solution guides while the YouTube channel has been loaded with videos that will appeal to cubers of multiple skill levels.

“We quickly learned at the start of the lockdown that solving interest was at an all-time high by those choosing to occupy their time with learning a new skill, says Christoph Bettin, CEO, Rubik’s Brand. “Very quickly, the term #CubeAtHome was seen by over 17 million people on the TikTok channel, and this spread to other social media platforms with #AdventureEveryTurn hitting 2.1 million views in just one month.”

On  July 29, Netflix will debut Speedcubers, a new documentary about two speedcubing legends, Feliks Zemdegs from Australia and Max Park from the U.S. Additionally, Rubik’s ambassadors including Keaton Ellis and Jack Cai are broadcasting #FastFriday livestreams across Rubik’s social channels all summer in an effort to connect with fans and teach.

“Face-to-face events are on hold for reasons of safety and social distancing but we’ve seen phenomenal growth in digital engagement,” Bettin says. “This change in circumstance has seen a massive growth of interest in puzzles and games, together with a yearning for nostalgia. The ’80s is now a decade admired even by those too young to experience it the first time round. We will continue to celebrate during the anniversary year, when events that were hitherto ‘in-person’ may well be adapted to online experiences. You cannot beat the power of face-to-face gatherings but we look forward to providing exciting interactive alternatives.”

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