There’s a new pair of fastest hands in the land when it comes to solving the famous Rubik’s Cube.
At this year’s World Cube Association (WCA) World Championship Event, Rubik’s Brand Ltd. oversaw global competitors from more than 50 countries that were facing off in Australia to challenge each other for the title of fastest Cube solver.
In the end, Philipp Weyer of Germany took the crown, solving the iconic 3-by-3-by-3-inch cube in just 6.74 seconds. Sean Patrick Vilanueva of the Philippines was a close second at 6.78 seconds, with Germany’s Sebastian Weyer placing third with a 6.81 second average. The Weyer brothers are twins, both of whom have held records for speed and accuracy.
Beyond the competition, Rubik’s Cube artist Giovanni Contardi was on hand to create giant mosaic Rubik’s Cube murals. Subjects of his artwork included Game of Thrones’ Jon Snow and Marvel Studios’ Thor himself, Chris Hemsworth.
Leading up to the @theWCAofficial Championships, Rubik’s Cube artist Giovanni Contardi creates another awesome mosaic – this time of Chris Hemsworth! #RubiksCube #ChrisHemsworth pic.twitter.com/ic3kqGhlZW
— Rubik's (@Rubiks_Official) July 10, 2019
During the annual event, which took place July 11-14, those in attendance celebrated Rubik’s Cube creator Ernő Rubik’s birthday, with a giant Rubik’s Cube cake presented on July 13.
This year has already been a big one for Rubik’s Brand, as the company hired a new CEO, and brought on ChizComm as its new agency of record as it preps for the 40th anniversary of the iconic Cube next year.