Rubik's Cube

There’s a new pair of fastest hands in the land when it comes to solving the famous Rubik’s Cube.

At this year’s World Cube Association (WCA) World Championship Event, Rubik’s Brand Ltd. oversaw global competitors from more than 50 countries that were facing off in Australia to challenge each other for the title of fastest Cube solver.

In the end, Philipp Weyer of Germany took the crown, solving the iconic 3-by-3-by-3-inch cube in just 6.74 seconds. Sean Patrick Vilanueva of the Philippines was a close second at 6.78 seconds, with Germany’s Sebastian Weyer placing third with a 6.81 second average. The Weyer brothers are twins, both of whom have held records for speed and accuracy. 

Beyond the competition, Rubik’s Cube artist Giovanni Contardi was on hand to create giant mosaic Rubik’s Cube murals. Subjects of his artwork included Game of Thrones’ Jon Snow and Marvel Studios’ Thor himself, Chris Hemsworth.

During the annual event, which took place July 11-14, those in attendance celebrated Rubik’s Cube creator Ernő Rubik’s birthday, with a giant Rubik’s Cube cake presented on July 13.

This year has already been a big one for Rubik’s Brand, as the company hired a new CEO, and brought on ChizComm as its new agency of record as it preps for the 40th anniversary of the iconic Cube next year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.