As the iconic Rubik’s Cube nears its 40th anniversary, a new pop-up experience will celebrate the colorful puzzle in the UK.
Rubik’s Brand Ltd. will host the first-ever Rubik’s Cube Pop-Up Experience, taking place Oct. 1-2 at 9-11 Short’s Gardens, Seven Dials, Covent Garden, London. The interactive experience will feature a multitude of activities and installations, including a mosaic of Queen Elizabeth II created using 1,800 limited-edition Rubik’s Cubes. Designed by Cubearting, the mosaic seeks to break the current Guinness World Record for the most individuals contributing to a single Rubik’s Cube mosaic.
“This pop-up experience is a superb way to showcase the amazing development of the Rubik’s Cube over the last 40 years and pave our way to the next four decades,” says Rubik’s Brand CEO Christoph Bettin. “The brand captured the zeitgeist of the 1980s and its popularity has endured, with its fanbase growing year by year. We will be unveiling new, exciting toys, and collaborations to stimulate and entertain cubers of all ages.”
Other activities at the pop-up will include speedcubing demonstrations, face painting, and Rubik’s Cube tricks. Additionally, a pair of London’s iconic black cabs will be wrapped in Rubik’s Cube designs and used as mobile venues for the first-ever Carpool Cubeioke, in which guests will learn the skills required to solve a Rubik’s Cube.
Next year, Rubik’s Cube will celebrate its 40th anniversary with a full range of new products, experiences, and collaborations planned.