Rubik's Perplexus

Spin Master inked a new deal with Rubik’s for a new range that combines the play features of Perplexus Puzzles and the Rubik’s Cube. The deal was brokered by the Smiley Co., master licensee for Rubik’s.

The Rubik’s x Perplexus range debuts this summer with a 3D ball-in-a-maze puzzle and labyrinth toy. Players will twist and turn the Cube to maneuver a small steel ball throughout the intricate internal maze. The companies say that it builds on Rubik’s STEM accreditation and is “perfect for giving kids a head start on STEM without a screen.”

“Collaborating with such an iconic toy like Rubik’s Cube is a unique opportunity to expand the fun and challenge of the Perplexus play experience,” says Elizabeth LoVecchio, vice president, marketing at Spin Master Games. “Perplexus is already captivating minds, both young and old, and we are excited to work together with the Smiley Co. to expand the popular line and further push the boundaries of fun and innovation.”

This year marks the 40th anniversary of the Rubik’s Cube. Celebrations, collaborations, and new product launches are expected throughout the year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.