Colgate confirmed this morning what fans of Ryan ToysReview discovered on YouTube last week: Ryan is launching an oral care line.

In a new partnership with the young YouTuber and pocket.watch, Colgate will release a full Ryan’s World oral care regimen. The products were developed by Colgate with input from Ryan, who recently paid a visit to Colgate-Palmolive’s technology facility in New Jersey. The visit is featured in one of the most recent episodes of Ryan ToysReview, in which Ryan met with the Colgate team to discuss the various options available to aid in creating the new product line that will bear his name.

“[Ryan’s] ability to make such a strong connection with kids his age is inspiring,” says Bill Van de Graaf, vice president, marketing for North America at Colgate-Palmolive. “Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan — a friend they trust!”

 The new product line includes a Ryan’s World Powered Toothbrush, Ryan’s World Toothpaste, and Ryan’s World Mouthwash. 

“Not only does the new line help kids fight cavities and keep their teeth strong, fans of Ryan’s World are going to love the unique details Ryan put into each of the products,” adds Kerry Tucker, chief marketing officer at pocket.watch.

The Ryan’s World line by Colgate is hitting retail now, with Walmart and Target among the first mass merchants on board for the launch.