Ryan’s World is about to get a lot bigger. Following last year’s foray into toys, pocket.watch unveiled plans to turn Ryan’s World—based on the kid-host of Ryan ToysReview—into “a true global lifestyle franchise.” The expansion of Ryan’s World is anchored by new partnerships and licensees, including Just Play, Jada Toys, Kids Preferred, American Greetings, and Zak Designs. pocket.watch will extend Ryan World’s beyond toys and introduce new categories including sleepwear, backpacks, lunch kits and accessories, Halloween costumes, party goods, social expressions, hydration, furniture, and home goods.

The expanded Ryan’s World line will kick off with Just Play, which will produce a variety of products including toys, play sets, a range of role play and dress up clothing, musical instruments, and seasonal products that include inflatables. The line kicks off with a Ryan’s World Combo Panda feature plush, a karate-chopping plush featuring lights, sounds, motion, and phrases from the character. More products will be available at retailers globally in this fall.

Jada Toys is the global vehicle partner for Ryan’s World. The comprehensive range will include vehicles in all sizes and scale, R/C, and die-cast, and will debut in time for Easter exclusively at Walmart in the U.S. The range will also introduce Combo Panda Airlines, an airline set featuring Ryan and his cast of friends and a Combo Panda Skateboard Stunt R/C, featuring a 9-inch figure that spins, pops wheelies, and rights itself when it falls over

Kids Preferred brings Ryan’s World into the wooden toy category, with wooden toys, trains, puzzles, and more slated for launch this fall.

pocket.watch will also introduce a variety of expanded category offerings beyond toys. American Greetings expands Ryan’s World into party, social expressions and seasonal goods. Zak Designs bring Ryan’s World home products such as dinnerware and water bottles to stores this spring.

Additionally, pocket.watch is working alongside Accessory Innovations, Komar Kids, High Point, Handcraft, Fun World, Sun-Staches, Idea Nuova, Far Out Toys, Walmart, and others to create a range of Ryan’s World apparel, Halloween, back to school, home, accessories, seasonal toys, and wheel goods.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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