Safari Ltd. Breaks into the Baby Market

Safari Ltd., a family-owned manufacturer and worldwide distributor of museum-quality educational toys, has lowered the suggested age for more than 60 figures in its Incredible Creatures collection. Select figures previously suggested for ages 3 and older are now suitable for ages 18 months and up, including the bearded dragon, flying fish, panda baby, 2014 piglet, and more.

The new, lower age recommendation breaks Safari Ltd. into the baby market for the first time in the company’s history. Safari Ltd is a third-generation, educational toy company whose mission is to teach children the importance of nature and conservation through the joy of play.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.