Sanrio is kicking off Hello Kitty‘s 45th anniversary celebration. Now through the end of the year, visitors to Sanrio Puroland, better-known as Hello Kitty Land Tokyo and its sister park Harmonyland, will enjoy a host of themed events to mark the occasion. The kick off coincides with Sweets Puro (sweets and strawberries), the first seasonal event of the year at the park, which has welcomed guests from around the world since its opening in 1990.

The My First Kitty event will offer visitors themed activities, shows, character meet-and-greets, and photo ops.

Recent Hello Kitty products to arrive at retail include a line of figures and vehicles from Jada Toys and fashion collaborations with Converse and Loungefly. Consumers can expect more Hello Kitty news from Sanrio as the year rolls on.