SAVVi Set to Unveil Glitterific Crafting Tool at Toy Fair

SAVVi‘s latest tool looks to solve a common crafting problem — mess. Glitterific is a glitter-dispensing vacuum wand that will be on display during Toy Fair New York. “The Glitterificcrafting tool inspires creativity and imaginative play without a mess,” says Bryan Meek, vice president of global sales at SAVVi.

Geared toward kids ages 6 and up, each Glitterifickit includes a vacuum wand and an assortment of glitter refill packs and appliques. To activate thecrafting tool, kids push the button closest to the end of the wand to dispense glitter onto SAVVi appliques to create fun, clean designs. Once glitter is dispensed over the applique, kids can simply push the button closest to the handle to suck up the excess glitter with the vacuum.

Glitterific will be demoed in booth No. 681 at Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.