The new toy line includes more than 100 cartoon-like characters for kids to collect. Each comes blind-packed in a Crush Ball that kids can throw against any surface — bursting open to reveal the surprise character packed inside. Kids can attach the plush characters to kids’ backpacks, while the ball is a six-piece puzzle that can be reassembled for future play.
“The early stages of Plush Crush remind me of the hype that came during the early days when we introduced Smencils,” says Chris Coté, founder of Scentco Inc. “Plush Crush has shown that it sells out incredibly quickly, a finding we were excited to discover during market testing phases. We expect this trend to continue as Plush Crush becomes widely available.”
Characters include narwhals, robots, piglets, pirates, mermaids, and more.
Early retail partners include Amazon and Office Depot, with more retailers joining the rollout this summer.