Schleich is entering into a yearlong partnership with the American Montessori Society.
The American Montessori Society promotes independent, engaged, and self-motivated learning, while Schleich animal characters integrate into educational activities such as language development and cultural studies — making the two a perfect pair. The realism of Schleich characters aligns with the Montessori educational philosophy.
“There is a natural fit between Schleich characters and playsets and the Montessori method,” says Kelli Masilun, director of North American marketing for Schleich USA. “Providing Montessori teachers and administrators with new activities and learning enhancers is an exciting step towards bringing the storytelling powers of Schleich characters and playsets into the classroom.”
This new partnership will provide new ideas on how to use Schleich characters in the context of a Montessori classroom. It will include co-branded video content and surveys. Schleich had a presence at The Montessori Event in Nashville last week.
