Scholastic has signed on as the master publishing partner for English language territories. The worldwide deal gives Scholastic the rights to design and produce a line of readers, sticker storybooks, novelty, activity books, and audiobooks. Products will launch next fall.
“We are delighted to be partnering with Scholastic on what promises to be an exciting range of publications, as we continue to build Dino Ranch into a global franchise,” says Jon Rutherford, managing director and president rights, Boat Rocker Studios. “The unique and exciting mix of cowboys, cowgirls, and dinosaurs has huge global appeal, making Scholastic the ideal partner with their global reach and experience. They are renowned for helping inspire children to read, and the instantly relatable characters and thrilling stories in Dino Ranch lend themselves perfectly to all kinds of books.”
Currently in production, Dino Ranch follows the adventures of the Cassidy family as they tackle life in a “pre-westoric” setting where dinosaurs still roam. As the three young rancher siblings learn the ropes — accompanied by their own distinctive dinosaur steeds — they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable challenges. Created by Matt Fernandes of Industrial Brothers and produced by Industrial Brothers and Boat Rocker Studios, the 52 11-minute episode series is set to premiere on Disney Junior in the U.S. early next year.
The Scholastic partnership follows the recent signing of Jazwares as global master toy partner for Dino Ranch, with more consumer product deals set to be announced over the coming months.