Scholastic Media Toots Horn with Animal Adventure, Inc.

Scholastic Media has announced a partnership with plush toy manufacturer Animal Adventure, Inc. Animal Adventure is the first partner under Scholastic Media’s Toots brand, which is based on the browser game Tootsville.

Animal Adventure will produce a line of plush and backpack clips that will range from $4.99 to $9.99. The products will include special codes that unlock otherwise inaccessible areas and games on the Toots website. Eight plush items will hit store shelves this fall.

Tootsville was created by RES Interactive, LLC, and features some 150 unique elephants called Toots. Users can romp through more than 30 environments while playing around 50 mini-games, all while customizing homes, producing clothing, and interacting in a social networking setting.

About the author

Justin McCraw

Justin McCraw

Summer 2010 intern for The Toy Book/Specialty Toys & Gifts