American Girl Bowling Alley

Mattel‘s American Girl launched an all-new play set for its signature 18-inch doll collection: the American Girl Bowling Alley.

The new set looks to bring the bowling experience home with realistic details, lights, sounds, and an authentic wooden bowling alley surface. The electronic set is actually a playable tabletop game that really works — digitally keeping score as kids help their dolls score some strikes.

The lane features 10 motorized bowling pins that reset themselves, along with gutters and adjustable bumpers for practicing the game. Just like the real deal, pins are knocked back when a ball strikes, and they automatically reset for the next turn.

Dubbed “American Girl Lanes,” the  set includes a rental counter with a pretend monitor and a reversible screen; a card swiper and faux game card; two doll-sized American Girl T-shirts that glow in the dark for “neon bowling;” two pearlescent bowling balls that dolls can really hold with removable straps; and two pairs of American Girl bowling shoes.

Additionally, the set includes a snack menu and an array of snack accessories that kids can pretend to heat up with the built-in, pretend microwave.

The American Girl Bowling Alley retails for $150 and is available now from the American Girl website and American Girl Place retail stores.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.