Scruff-a-Luvs is selling out at major retailers across the country, according to Moose Toys. The ball of matted fur transforms into a plush pet, which taps into the unique unboxing experience trend and a pet rescue theme.
While retailers are replenishing stock to meet demand, shipments are reportedly being sold out by 10 a.m. on Amazon.
“We knew we had a hit on our hands as soon as we first saw Scruff-a-Luvs,” says Paul Solomon, founder of Moose Toys. “It’s such a unique toy that delivers an extraordinary experience. Kids are loving the surprise reveal and parents are adoring the way it teaches kids how to nurture a pet.”