The second annual Play Fair will return to New York City from November 2-5, 2017, and will nearly double in size. The event will take place at the Jacob K. Javits Convention Center as a public celebration of play and entertainment for all ages. A joint venture between the Toy Industry Association (TIA) and LeftField Media, Play Fair offers families and media the opportunity to enjoy interactive play experiences with new toys, games, and popular characters, as well as purchase new and exclusive products.
The expansion of Play Fair 2017 will provide brands 150,000 square feet of space to unveil new toy lines and encourage hands-on activities. The addition of 10 dedicated panel rooms will also allow for increased and more varied programming and events.
In addition to Play Fair’s move to the pre-holiday shopping season, the event will grow to add a third day: A Friday night session open exclusively to media and the toy industry. These changes will solidify Play Fair as the definitive destination for New York families looking for what’s fun, new, and hot, as well as a platform for brands to connect with influential, global media at the center of their most critical buying season.
For more information about the event, visit www.playfairny.com and follow Play Fair on Twitter and Facebook.
