LEGO’s new collaboration is going to go fast.
LEGO and SEGA are teaming up to bring a line of Sonic the Hedgehog building sets to market.
“At SEGA, we strive to create memorable experiences with our licensing partners that fans will cherish for years to come,” says Ivo Gerscovich, Chief Business and Brand Officer at SEGA of America. “The LEGO Group is the leader in play, and the perfect partner to bring exciting stories, iconic characters & environments from the Sonic universe to life in fans’ living rooms globally. Through our creative collaboration with the LEGO Group, Sonic fans of all generations can use their imaginations to play out their favorite Sonic moments, and we can’t wait to see their awesome creations.”
The collection includes four sets featuring different levels of Sonic games, including Amy’s Animal Rescue Island, Tails’ Workshop and Tornado Plane, and Sonic’s Speed Sphere along with a more generic level set. The sets include minifigures like Sonic, Tails, Amy, and Dr. Eggman.
“It really isn’t like anything else! The sets offer an entirely new, action-packed play experience,” says Frédéric Roland Andre, Designer at the LEGO Group. “I’m especially proud of the Speed Sphere, as it was quite a challenge to figure out how we would get Sonic to speed up and interact with each course. Sonic is known for his speed and how he runs and jumps through courses, so for LEGO sets inspired by him there was no way we could create a static set, we simply had to be creative and make them as action-packed as possible!”
The Sonic the Hedgehog LEGO sets will be available in stores and online starting on Aug. 1.
