SEGA of America Senior Vice President Ivo Gerscovich will host a Reddit Ask Me Anything (AMA) session today, May 21, at 10 a.m. PST. Gerscovich, who also serves as the chief brand officer for the Sonic the Hedgehog franchise, will present a live, open forum Q&A session in which participants can connect to discuss his career with SEGA and the company’s recent partnership with Paramount to bring the Blue Blur to the big screen.

For more than five years, Gerscovich has spearheaded expansive growth initiatives across SEGA’s flagship franchise, Sonic the Hedgehog, through console games, TV and film projects, and consumer products across all categories.


Gerscovich also leads all aspects of the brand and business unit with responsibilities spanning across games development, production, consumer product licensing, theme park licensing, creative services, and marketing and PR research.

Sonic the Hedgehog became the highest-grossing theatrical film based on a video game property following its release this past February. Toys from Jakks Pacific are available now.

An archived version of Ivo’s AMA can be found here.