SEGA of America Inc. sent Sonic the Hedgehog racing toward Jakks Pacific. No word on how many gold rings were collected along the way. As part of a new, multi-year, global toy licensing deal with SEGA of America, Jakks will manufacture, distribute, and market toys based on the iconic Sonic the Hedgehog video game brand, which has continued to gain fans since its launch in 1991 on the 16-bit SEGA Genesis system.

At Toy Fair New York, Jakks will showcase its new collection of Sonic the Hedgehog action figures, play sets, plush, collectibles, and novelty items. One early highlight is the Sonic Pinball Track Set. Kids can customize their own track, sending the Sonic Spheres through loops and turns.

“We are incredibly excited to work with SEGA of America to bring this iconic property and character to life,” says Craig Drobis, SVP marketing at Jakks Pacific. “The Jakks line of toys, role-play, and dress-up extends the ‘Sonic’ experience from screen-time to play-time.”

The new Sonic the Hedgehog toys will launch globally (excluding Asia) this fall.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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