Senario Introduces Battle Bands, Bringing the Rubber Band Bracelet Trend to Boys

Senario takes rubber band bracelets to the boys with its introduction of Battle Bands, a series of flexible, collectible, and tradable bands that double as game pieces. Boys ages 6 and older can collect hundreds of different bands in various shapes including dragons, sharks, and monsters, each including a matching trading card.

Boys battle their bands against each other on the battle mat gaming piece. Each player takes turns launching their bands at the battle mat. The winner of each battle is based on where the bands land, as well as the band’s individual “strength,” which gives it a particular advantage.

Battle Bands packs include elastic Battle Bands, Warrior Cards, and a Battle Mat for game play. With several colors and shapes, each band represents a different level and “power,” making it a game that balances familiarity with strategy.

Available for purchase in three different sets, Battle Bands will hit retail stores in the third quarter of 2010. Starter Packs (MSRP $6.99) include seven Battle Bands, seven Warrior Cards, and one Battle Mat. Booster Packs (MSRP $3.99) include five Battle Bands and five Warrior Cards. Rumble Packs (MSRP $9.99) include 15 Battle Bands, 15 cards, and one deluxe Battle Board. To learn more about Battle Bands, visit www.playbattlebands.com.

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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