Source: Sesame Workshop/The Toy Book

Bulldog Licensing inked a new deal with Posh Paws and its parent company Whitehouse Leisure on behalf of Sesame Workshop covering plush across the EMEA region.

Posh Paws will design and create a wide range of both basic and feature Sesame Street plush for retail sales, while Whitehouse Leisure will develop lines specifically for amusement and redemption channels.

“As retailers everywhere look to build on their portfolio of great classic properties, Sesame Street offers something for everyone; from the fans who have followed Cookie Monster and friends from the outset over 50 years ago, to the new generation discovering the delights of Sesame Street and their favorite furry red monster Elmo for the first time,” says Rob Corney, managing director at Bulldog Licensing.

The new plush range will be supported with a major marketing campaign across TV, print, and digital.