Sesame Workshop, Bulldog Licensing Ink Posh Paws Plush Deal

Source: Sesame Workshop/The Toy Book

Bulldog Licensing inked a new deal with Posh Paws and its parent company Whitehouse Leisure on behalf of Sesame Workshop covering plush across the EMEA region.

Posh Paws will design and create a wide range of both basic and feature Sesame Street plush for retail sales, while Whitehouse Leisure will develop lines specifically for amusement and redemption channels.

“As retailers everywhere look to build on their portfolio of great classic properties, Sesame Street offers something for everyone; from the fans who have followed Cookie Monster and friends from the outset over 50 years ago, to the new generation discovering the delights of Sesame Street and their favorite furry red monster Elmo for the first time,” says Rob Corney, managing director at Bulldog Licensing.

The new plush range will be supported with a major marketing campaign across TV, print, and digital.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.