Source: Sesame Workshop

Sesame Workshop and U-NEXT have inked an exclusive, multi-year SVOD deal to deliver content to families in Japan.

U-NEXT will be the streaming home for TV programs, read-along videos, and e-book titles from the nonprofit organization behind Sesame Street.

“At the heart of everything we do is something we deeply believe in — the power of early childhood education to change lives,” says Ed Wells, executive vice president and global head of media and education at Sesame Workshop. “We have always been confident that if we want to see a better world and a brighter future, the best investment we can make is in quality early education for the world’s children. Along with the iconic, award-winning children’s program Sesame Street, U-NEXT subscribers will now be able to watch, read, and listen to a slate of new content featuring Elmo, Cookie Monster, and their friends — and all available in Japanese.”

Related: Sesame Workshop Taps Sony Creative Products to Lead Licensing in Japan

For the first time, families in Japan can view content from Sesame Street‘s 50th Anniversary Celebration and Mecha Builders, which will debut next year. Additionally, the docuseries Through Our Eyes — which tackles tough subjects, including homelessness, addiction, and foster care from a kid’s perspective — will make its debut in Japan.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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