Ahead of Mother’s Day, the nonprofit organization behind Sesame Street is showcasing new products from mompreneurs. Lauren Moshi, ezpz, Milk Snob, Baked by Melissa, and Paul & Joe will present new products that bring the characters of Sesame Street into their unique niche areas.
“As we continue to release our slate of collaborations in celebration of our golden anniversary, we’re proud to join forces with talented leaders in a wide range of categories from fashion to beauty to food to parent-essentials,” says Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “This month, we’re celebrating these mompreuners who are innovating within their respective industries, and we’re so excited to be debuting their inspired products to Sesame Street fans.”
For her third Sesame Street collection, Super Grover takes center stage in a new Sesame Street x Lauren Moshi capsule that will include headwear, bags, and art canvases for women and children.
Lindsey Laurain’s ezpz mealtime brand is debuting a new all-in-one placemat + plate concepts for Elmo and Cookie Monster. With a stable base that reduces spills, the mats promote self-feeding and help develop fine motor skills, making for a more positive mealtime with little ones.
Melanie Disbrow’s Milk Snob will release a Cookie Monster-inspired print for its versatile knit cover for infant car seats, nursing, shopping carts, high chairs, and infant swings. The design features splashes of blue watercolors on a crisp white background with plenty of cookies and milk. A Sesame Street print that incorporates a black-and-white aesthetic, letting Big Bird, Elmo, and friends pop in vibrant color will also be released.
Melissa Ben-Ishay’s Baked by Melissa will introduce five new bite-size cupcake flavors inspired by Sesame Street characters — Big Bird, Elmo, Cookie Monster, Oscar the Grouch, and Abby Cadabby — along with custom Sesame Street gift boxes. The flavors were created using ingredients that represent each character, such as the Cookie Monster cupcake, which features blue vanilla cake topped with chocolate crème sandwich cookies and cookie dough.
Sophie Mechaly’s Paul & Joe draws inspiration from New York streetwear for its upcoming Sesame Street women’s fashion line, under their Paul & Joe Sister label which will debut this fall. Paul & Joe reimagined Ernie’s iconic striped sweater as a primary-colored jumper, and will issue shirts and accessories.