Source: Sesame Workshop

Sesame Workshop will expand its presence in South Korea and Southeast Asia.

The company today named CAA-GBG as its licensing agent for Sesamet Street in the regions to expand the series’ brand licensing program into new categories, including educational and children’s licensed product opportunities.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder,” Sesame Workshop’s Senior Vice President of International Media and Education and Distribution Whit Higgins says. “We are thrilled to team up with CAA-GBG to create unique and powerful ways for fans to engage with the brand in South Korea and Southeast Asia and to further our mission.”

Related: Sesame Workshop Taps Sony Creative Products to Lead Licensing in Japan

Sesame Street has been airing in South Korea since the early 1980s and is available on free-to-air broadcaster EBS, on Pay-TV through CJE&M, LG TV+, and Coupang Play. In Southeast Asia, Sesame Street content is available across the region on HBO Asia; in Singapore through public broadcaster Mediacorp; via TVRI and Horee in Indonesia; and on VTV7 in Vietnam.

Sesame Street continues to be one of the most beloved character brands in the world,” said Elaine Chiu, Executive Vice President-Asia at CAA-GBG. “We are very pleased to be working with this iconic property and are looking forward to leveraging our expertise and resources to grow the business in exciting new ways in South Korea and Southeast Asia.”

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.