The seventh edition of Kids India, the country’s biggest international B2B platform for toys, children’s products, and sports goods, will take place in Mumbai from Sept. 26-28. The Creative Arena is a new feature that will invite visitors to dip into creative crafts, in addition to the Back to School, TrendingNow, and Sports Arena special areas.

Kids India expects to welcome approximately 140 Indian exhibitors, including Brightway Exports International, Frank Educational Aids, Funride Toys, Greengold Licensing, and Winmagic Toys. Start-ups, such as All Things Baby Brainsmith, Grasper Global, GoDiscover, and I Built It, will also be on display at the show. In addition, companies from Germany, Hungary, Malaysia, Poland, and China will present their portfolios at the World of Toys by Spielwarenmesse eG Pavilion.

Organizer Spielwarenmesse India Pvt. Ltd, a subsidiary wholly owned by Spielwarenmesse eG, confers a leading role on innovations, trends, and topics of current interest to the industry. Important features include special areas, such as the Sports Arena, a platform for testing and trying out sports and outdoor products; and the TrendingNow Pavilion, presenting the trend products of the year. The Back to School Pavilion features companies offering school and stationery supplies. This year, this special area will feature a new activity zone, which will spotlight mainly the school sector. The Creative Arena will provide participants with a platform for creative activities directed by a variety of experts, giving toy retailers new ideas for expanding their business.

“Creative products and items for school are universal as they kindle interest both among children and parents. By introducing the Creative Arena, we want to show that this segment is relevant for all retailers stocking toys,” says Katharina Janotta, managing director of Spielwarenmesse India.