Soy-Yer Dough

A decade after making a deal with the Sharks on ABC’s Shark Tank, Soy-Yer Dough has a new home.

Sustainable Projects Group (SPGX) acquired 100% of the rights to the sustainable, allergy-free modeling dough from Indiana-based inventors Sawyer and Samantha Sparks. Made in the U.S., Soy-Yer Dough is a gluten- and wheat-free, non-toxic, modeling dough that has been sold internationally since its TV debut.

“We’ve come a long way from our early days on ABC’s Shark Tank, but it was important for us to find a partner who could help us reach a larger audience,” says Sawyer Sparks, CEO of YER Brands. “We’re excited to leverage the production and distribution expertise of SPGX so that many more children can enjoy this simple fun without any fears.”

SPGX assumes complete ownership, marketing, and distribution rights, in addition to all equipment and inventory used to produce Soy-Yer Dough. Going forward, Sawyer Sparks will serve as CEO of YER Brands, which will operate as a wholly owned subsidiary of SPGX. Samantha Sparks will continue to lead production.

In recent years, compounds have seen increasing popularity as consumer tastes have moved toward sustainable production. Earlier this year, Crazy Aaron’s entered the play dough space with Land of Dough.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.