The Shopkins brand had its best week of sales ever in October, according to its UK agent Bulldog Licensing. Retail success for the collectibles was boosted by Shopkins Season 6 Chef Club, which has pushed year-to-date sales more than 5 million units.
For 2016, retail sales for the Shopkins brand are now expected to reach nearly $150 million, converted from £120 million, which is double from last year. Shopkins is now the biggest girls’ brand in the UK toy sector.
