Silvergate Renews Fisher-Price as Master Toy Licensee for Octonauts

Silvergate Media has signed a three-year master toy renewal deal with Fisher-Price Inc. for Octonauts, its undersea preschool adventure property.

Fisher-Price has been Silvergate’s toy partner for Octonauts since 2011, with the brand established as a leading preschool toy property in the United States, UK, Europe, Australia, and Korea. A successful toy launch is underway in China, with one in Russia to follow this fall. Fisher-Price plans to launch more than 20 new toys in 2016, based around a fantastic “Year of Slime” play pattern.

Now in its fourth season, Octonauts is aired in over 100 countries across the world, including on Disney Channel, ABC, TF1, Super RTL, and China Central TV.

About the author

Elyse Carmosino

Elyse Carmosino is an editorial intern at Adventure Publishing Group. She is a junior journalism and global studies double major at Hofstra University and is originally from Boston, Massachusetts. She spends her days helping run Hofstra University’s chapter of Society of Professional Journalists and dancing in various on-campus clubs. Her previous experience includes writing for College Lifestyles online magazine and for Hofstra’s campus newspaper The Chronicle.