Simba Dickie Group Names Florian Sieber CEO

Florian and Michael Sieber | Source: Simba Dickie Group

The Simba Dickie Group is entering a new generation of leadership.

The family-owned company that began as Simba Toys will be led by a third-generation toymaker as CEO Michael Sieber passes the torch to his son Florian on May 1. Michael Sieber and his father, Fritz Sieber, founded the company in 1982. Florian Sieber was named successor and co-CEO of the company in 2018.

Since 2013, Florian Sieber has served as managing director of Märklin, a model railway company within the Simba Dickie portfolio. In his new role as CEO, Sieber will oversee a company that owns a wide array of global toy brands, including Jada Toys, Majorette, Corelle, Aquaplay, and more.

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According to the company, Michael Sieber will officially enter retirement but “will continue to lend his wealth of experience as a partner, thereby providing support and advice should it be needed.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.