Florian and Michael Sieber | Source: Simba Dickie Group

The Simba Dickie Group is entering a new generation of leadership.

The family-owned company that began as Simba Toys will be led by a third-generation toymaker as CEO Michael Sieber passes the torch to his son Florian on May 1. Michael Sieber and his father, Fritz Sieber, founded the company in 1982. Florian Sieber was named successor and co-CEO of the company in 2018.

Since 2013, Florian Sieber has served as managing director of Märklin, a model railway company within the Simba Dickie portfolio. In his new role as CEO, Sieber will oversee a company that owns a wide array of global toy brands, including Jada Toys, Majorette, Corelle, Aquaplay, and more.

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According to the company, Michael Sieber will officially enter retirement but “will continue to lend his wealth of experience as a partner, thereby providing support and advice should it be needed.”