Skechers Signs Deal with Street Flyers

Skechers USA, Inc. has signed a licensing agreement with Street Flyers, LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are scheduled to launch in toy and mass-market retailers throughout the U.S. and Canada next spring.

Under the agreement, Street Flyers will design, produce, and distribute Skechers-branded bicycles, skateboards, scooters, skates, and safety gear. The children’s collection will incorporate designs and images from Skechers’ Zevo-3 animated television series and Skechers Kids characters. Each character will represent a uniquely branded Skechers Kids footwear collection, such as Twinkle Toes by Skechers, Sporty Shorty by Skechers, and more. In addition, Skechers footwear branding will be used for the young adult collections.

Skechers is currently negotiating with additional licensees and continues to seek partnerships and opportunities.

About the author

Erika Graham

Erika Graham

Summer 2011 intern for The Toy Book/Specialty Toys & Gifts